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BUSINESS & TECH

Bachelor in Business Analytics

Become an expert capable of generating business intelligence and analytics through innovative and sustainable data processing, management and analysis.

  • On-campus
  • 4 years
  • 240 ECTS
  • SEP 2025
  • English
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Presentation of the Bachelor’s Degree in Business Analytics in Madrid

The increasing digitalization of businesses leads them to handle and store large amounts of customer data. With UNIE’s Bachelor's Degree in Business Analytics, you’ll learn how to integrate the processing, management and analysis of large amounts of data into the management of a business in order to improve its performance.

You’ll be able to identify the digitalization needs of an organization and develop strategies for its sustainable and ethical growth. You’ll also be able to create and manage digital businesses by analysing data and designing automation processes.

By the time you leave you’ll understand and be capable of working in a new business reality. One in which data and its proper management play a fundamental role.

Reasons to study Business Analytics at UNIE

  • Creating Value

    You’ll understand and work in the new business reality that data science needs.

  • Progress

    Highly practical program, geared towards making you the professional the market demands.

  • 100% employability

    Demand for Big Data professionals is currently outstripping supply.

  • Working professionals

    More than 80% of our instructors are in direct contact with the profession.

  • In addition to your degree

    You’ll also receive a Transmedia Creative Communication certificate to go with your degree.

  • Official degree

    Favourably assessed by Fundación para el Conocimiento madri+d.

Curriculum

In the first year you’ll learn the basics of computer science, statistics and business. You’ll acquire the skills needed to work your way through the degree program, taking courses such as Descriptive Statistics, Fundamentals of Business Management and Administration, and Business Communication. You’ll also begin to learn the fundamental concepts of Big Data. 

CourseSemesterTypeECTS
Introduction to Big Data1Basic6
Fundamentals of Business Administration1Basic6
Alegebra1Basic6
Marketing fundamentals1Basic6
Descriptive Statistics1Basic6
Microeconomics2

Basic

6
Probability Theory2Basic6
Business Communication2Mandatory6
Business English2Mandatory6
Mathematical Analytics2Basic

6

Total credits

  

60

In the second year, as well as gaining a deeper understanding of data analytics, you’ll come into contact with computer science and programming and become familiar with fundamental languages for data processing and analytics.

CourseSemesterTypeECTS
Big Data Storage Tools1Mandatory6
Business Creation and Management1Mandatory6
Programming basics1Basic6
Data Sources1Mandatory6
Digital Marketiing1Mandatory6
Data Mining I2

Mandatory

6
Object Oriented Programming2Mandatory6
Business Law2Basic6
Accounting2Mandatory6
Macroeconomics2Basic

6

Total credits

  

60

In the third year you’ll develop the competencies you need to study AI tools applied to data processing, while also learning about digital security and big data visualization, and how to use text mining and social media in a business context. You’ll also continue to broaden your knowledge and understanding of the business world with courses on taxation, finance, leadership and team management, sustainability, and business ethics.

CourseSemesterTypeECTS
Sustainability and Digital Ethics1Mandatory6
Leadership and Team Management1Mandatory6
Data Mining II1Mandatory6
Financial Mathematics1Mandatory6
Digital Security1Mandatory6
Artificial Intelligence2

Mandatory

6
Financial Management2Mandatory6
Business Taxation2Mandatory6
Big Data Visualization2Mandatory6
Text Mining and Social Networks2Mandatory

6

Total credits

  

60

During the final year you’ll complete your studies with professionally oriented courses (such as Digital Business Workshop and Communication in Digital Environments) as well as the elective courses of your choice (IT, marketing, statistics, or finance).

In the second semester you’ll also be able to put your acquired knowledge into practice and make yourself known in the working world by doing an internship in a company. Finally, when you complete your graduation project, you’ll have finished your degree.

CourseSemesterTypeECTS
Digital Business Workshop1Mandatory6
Business Intelligence1Mandatory6
Communication in Digital Environments1Mandatory6
Requiered Elective 11Elective6
Requiered Elective 21Elective6
Requiered Elective 32

Elective

6
Requiered Elective 42Elective6
Intership2Work Placement6
Final Degree Project2Thesis12

Total credits

  

60

In this degree program, required elective courses make up 24 ECTS. Students will have the chance to earn these credits by freely choosing 4 courses from the electives offered.

CourseSemesterTypeECTS
Digital Business and Startups2Elective6
Digital Finance2Elective6
Financial Series Analysis2Elective6
Databases2Elective6
Bayesian Statistics2Elective6
Website Positioning Tools2

Elective

6
Multivariant Analytics2Elective6
Digital Marketing Workshop2Elective6
  1. Some courses in the curriculum may be subject to change.

  2. Regarding the offer of elective courses, a minimum number of students enrolled in each course will be required for it to be delivered.

Career opportunities for Business Analytics graduates

With a degree in Business Analytics from UNIE, you’ll be able to pursue a career in a number of different areas such as:

  • Consulting
  • Banking and Finance
  • Industry
  • CDO (Chief Data Officer)
  • Marketing
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