Bachelor in Business Analytics
Become an expert capable of generating business intelligence and analytics through innovative and sustainable data processing, management and analysis.
- On-campus
- 4 years
- 240 ECTS
- SEP 2025
- English
Presentation of the Bachelor’s Degree in Business Analytics in Madrid
The increasing digitalization of businesses leads them to handle and store large amounts of customer data. With UNIE’s Bachelor's Degree in Business Analytics, you’ll learn how to integrate the processing, management and analysis of large amounts of data into the management of a business in order to improve its performance.
You’ll be able to identify the digitalization needs of an organization and develop strategies for its sustainable and ethical growth. You’ll also be able to create and manage digital businesses by analysing data and designing automation processes.
By the time you leave you’ll understand and be capable of working in a new business reality. One in which data and its proper management play a fundamental role.
Curriculum
In the first year you’ll learn the basics of computer science, statistics and business. You’ll acquire the skills needed to work your way through the degree program, taking courses such as Descriptive Statistics, Fundamentals of Business Management and Administration, and Business Communication. You’ll also begin to learn the fundamental concepts of Big Data.
Course | Semester | Type | ECTS |
---|---|---|---|
Introduction to Big Data | 1 | Basic | 6 |
Fundamentals of Business Administration | 1 | Basic | 6 |
Alegebra | 1 | Basic | 6 |
Marketing fundamentals | 1 | Basic | 6 |
Descriptive Statistics | 1 | Basic | 6 |
Microeconomics | 2 | Basic | 6 |
Probability Theory | 2 | Basic | 6 |
Business Communication | 2 | Mandatory | 6 |
Business English | 2 | Mandatory | 6 |
Mathematical Analytics | 2 | Basic | 6 |
Total credits | 60 |
In the second year, as well as gaining a deeper understanding of data analytics, you’ll come into contact with computer science and programming and become familiar with fundamental languages for data processing and analytics.
Course | Semester | Type | ECTS |
---|---|---|---|
Big Data Storage Tools | 1 | Mandatory | 6 |
Business Creation and Management | 1 | Mandatory | 6 |
Programming basics | 1 | Basic | 6 |
Data Sources | 1 | Mandatory | 6 |
Digital Marketiing | 1 | Mandatory | 6 |
Data Mining I | 2 | Mandatory | 6 |
Object Oriented Programming | 2 | Mandatory | 6 |
Business Law | 2 | Basic | 6 |
Accounting | 2 | Mandatory | 6 |
Macroeconomics | 2 | Basic | 6 |
Total credits | 60 |
In the third year you’ll develop the competencies you need to study AI tools applied to data processing, while also learning about digital security and big data visualization, and how to use text mining and social media in a business context. You’ll also continue to broaden your knowledge and understanding of the business world with courses on taxation, finance, leadership and team management, sustainability, and business ethics.
Course | Semester | Type | ECTS |
---|---|---|---|
Sustainability and Digital Ethics | 1 | Mandatory | 6 |
Leadership and Team Management | 1 | Mandatory | 6 |
Data Mining II | 1 | Mandatory | 6 |
Financial Mathematics | 1 | Mandatory | 6 |
Digital Security | 1 | Mandatory | 6 |
Artificial Intelligence | 2 | Mandatory | 6 |
Financial Management | 2 | Mandatory | 6 |
Business Taxation | 2 | Mandatory | 6 |
Big Data Visualization | 2 | Mandatory | 6 |
Text Mining and Social Networks | 2 | Mandatory | 6 |
Total credits | 60 |
During the final year you’ll complete your studies with professionally oriented courses (such as Digital Business Workshop and Communication in Digital Environments) as well as the elective courses of your choice (IT, marketing, statistics, or finance).
In the second semester you’ll also be able to put your acquired knowledge into practice and make yourself known in the working world by doing an internship in a company. Finally, when you complete your graduation project, you’ll have finished your degree.
Course | Semester | Type | ECTS |
---|---|---|---|
Digital Business Workshop | 1 | Mandatory | 6 |
Business Intelligence | 1 | Mandatory | 6 |
Communication in Digital Environments | 1 | Mandatory | 6 |
Requiered Elective 1 | 1 | Elective | 6 |
Requiered Elective 2 | 1 | Elective | 6 |
Requiered Elective 3 | 2 | Elective | 6 |
Requiered Elective 4 | 2 | Elective | 6 |
Intership | 2 | Work Placement | 6 |
Final Degree Project | 2 | Thesis | 12 |
Total credits | 60 |
In this degree program, required elective courses make up 24 ECTS. Students will have the chance to earn these credits by freely choosing 4 courses from the electives offered.
Course | Semester | Type | ECTS |
---|---|---|---|
Digital Business and Startups | 2 | Elective | 6 |
Digital Finance | 2 | Elective | 6 |
Financial Series Analysis | 2 | Elective | 6 |
Databases | 2 | Elective | 6 |
Bayesian Statistics | 2 | Elective | 6 |
Website Positioning Tools | 2 | Elective | 6 |
Multivariant Analytics | 2 | Elective | 6 |
Digital Marketing Workshop | 2 | Elective | 6 |
Some courses in the curriculum may be subject to change.
Regarding the offer of elective courses, a minimum number of students enrolled in each course will be required for it to be delivered.
Career opportunities for Business Analytics graduates
With a degree in Business Analytics from UNIE, you’ll be able to pursue a career in a number of different areas such as:
- Consulting
- Banking and Finance
- Industry
- CDO (Chief Data Officer)
- Marketing