Bachelor in Marketing and Communication
Study for a Bachelor in Marketing and Communication with a curriculum focused on new technologies, future trends, and the development of institutions that generate a positive impact.
- On-campus
- 4 years
- 240 ECTS
- SEP 2025
- English
Presentation of the Bachelor in Marketing and Communication in Madrid
When you study for the Bachelor in Marketing and Communication you’ll learn about the various traditional aspects of marketing and communication as well as today’s key disciplines such as corporate social responsibility, communication skills, and market research.
It also has the added value of immersion in the digital universe, new technologies, and the use of neuromarketing and psychology, essential for your incorporation into the working world.
The reality of companies both now and in the future is inconceivable without marketing departments that know exactly how to use digital technologies, either through traditional communication (Outbound Marketing) or digital communication (Inbound Marketing).
This is why, when studying at UNIE, you can be sure that the academic program is designed to meet the demands of the professional market and the digital transformation needs of organizations.
Curriculum of the Bachelor in Marketing and Communication
In the first year you’ll begin with the university core requirement courses that will give you an overview of the different areas covered by marketing, as well as courses related to communication, market research, and psychology.
For more details about competencies, content and other information about each course, check out the course guides.
| Course | Semester | Type | ECTS |
|---|---|---|---|
| Introduction to Economics | 1º | Basic | 6 |
| Communication Theory | 1º | Basic | 6 |
| Communication skills in business | 1º | Basic | 6 |
| Computer Science applied to Marketing | 1º | Basic | 6 |
| Marketing Fundamentals | 1º | Basic | 6 |
| Media and Communication | 2º | Basic | 6 |
| Business English I | 2º | Mandatory | 6 |
| Psychology applied to Marketing | 2º | Basic | 6 |
| Statistics applied to Marketing | 2º | Basic | 6 |
| Digital Marketing | 2º | Mandatory | 6 |
Total credits | 60 |
During the second and third years, you’ll deepen your understanding of marketing as a comprehensive discipline in order to learn how to gauge the cultural context, the changing environment and the challenges of globalization, and the constant coming and going of competitors.
In addition, special attention will be paid to corporate social responsibility, relationship, event planning, corporate communication, managing marketing-related projects, and the dynamics established in a company between the marketing department and the rest.
| Course | Semester | Type | ECTS |
|---|---|---|---|
| Sales Communication in New Environments | 3º | Mandatory | 6 |
| Fundamentals of Business Administration and Management | 3º | Basic | 6 |
| Product Policy and Branding | 3º | Mandatory | 6 |
| Price Policy | 3º | Mandatory | 6 |
| Fundamentals of Market Research | 3º | Basic | 6 |
| Web Technology and Databases | 4º | Mandatory | 6 |
| Distribution Policy | 4º | Mandatory | 6 |
| Promotion Policy | 4º | Mandatory | 6 |
| Business English II | 4º | Mandatory | 6 |
Data Collection Methods and Information Analysis: Digital Tools for Data Use | 4º | Mandatory | 6 |
Total credits | 60 |
| Course | Semester | Type | ECTS |
|---|---|---|---|
| Sales Planning and Negotiation Techniques | 5º | Mandatory | 6 |
| Social Media Marketing and Online Community Management | 5º | Basic | 6 |
| Relationship Marketing in New Environments | 5º | Mandatory | 6 |
| Economics and International Environment | 5º | Mandatory | 6 |
| Event Organization, international Relations and Protocol | 5º | Mandatory | 6 |
| Sales Simulation | 6º | Mandatory | 6 |
| Digital Ecosystem and e-commerce/Mobile Marketing | 6º | Mandatory | 6 |
| Communication Project Management | 6º | Mandatory | 6 |
| International Marketing | 6º | Mandatory | 6 |
Advertising Planning | 6º | Mandatory | 6 |
Total credits | 60 |
In the final year, you’ll delve into the digital sphere to further explore the development of strategies for an international audience, and you’ll also have the opportunity to experiment with different business simulators.
During this year you’ll also complete an internship in a company while working on your graduation project, in which you’ll be able to specialize in one of the competencies related to your degree.
| Course | Semester | Type | ECTS |
|---|---|---|---|
| Management Skills | 7º | Mandatory | 6 |
| Neuromarketing | 7º | Mandatory | 6 |
| Marketing Plan | 7º | Mandatory | 6 |
| Consumer Behaviour and Consumer Sociology | 7º | Mandatory | 6 |
| External Academics Internships | 7º | Work Placement | 6 |
| Creativity and Innovation in New Environments | 8º | Mandatory | 6 |
| Internal Communication | 8º | Mandatory | 6 |
| Corporate Communications Management | 8º | Mandatory | 6 |
| Social Marketing and Corporate Social Responsibility | 8º | Mandatory | 6 |
Final Degree Project | 8º | Thesis | 6 |
Total credits | 60 |
Some courses in the curriculum may be subject to change.
Regarding the offer of elective courses, a minimum number of students enrolled in each course will be required for it to be delivered.
Career opportunities for Marketing and Communication graduates
The main professional opportunities afforded by this degree are related to business strategy and management, marketing and communication:
- Marketing Manager
- Digital Strategy Manager
- Product Manager
- Community Manager
- Branding Manager
- Communications / Global Marketing Strategy Manager
- Digital Marketing Specialist
- Online Positioning Specialist
- Head of R&D development through market research
Situation of the professional market for Marketing and Communication graduates
Digital marketing and strategy specialists are in the TOP 4 of the professional profiles with the highest growth in demand in all sectors.
*Future of Jobs Survey 2020. World Economic Forum.
1. Contact us
Start your Admission process by contacting one of our advisors through our email [email protected] or by calling +34 917 94 90 91.
2. Submission of documents:
Book a time to take our entrance tests. You must complete our three-part admission test: Assessment of skills and attitudes towards intellectual work, English and merit assessment, where you can indicate everything related to your supplementary, professional and other educational experiences, such as volunteering, sport, etc.
3. Admission and enrolment formalisation
Once you receive the admission letter you must make your reservation payment for a place within 7 calendar days.
Official Documentation
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