Master in Marketing and Sales Management
Become the professional that the business world needs, with the most up-to-date, solid and comprehensive practical and theoretical preparation in the field of marketing and sales management.
- On-campus
- 1 year
- 60 ECTS
- OCT 2025
- English
Presentation of the Master in Marketing and Sales Management
UNIE’s Master in Marketing and Sales Management aims to provide you with excellent and specialized competencies by giving you an in-depth theoretical understanding of the fundamental principles, strategies and techniques used in these fields.
But we are also a university that focuses on the real world of business. That’s why this postgraduate program combines the abovementioned theoretical knowledge with hands-on experiences that will enable you to implement marketing and sales actions aligned with the company’s commercial objectives.
One of the hallmarks of this program that also sets it apart from other master’s degrees in marketing and sales management is the way it helps you acquire key cross-cutting skills for your professional development: effective communication, teamwork, critical thinking, problem solving, and decision making.
Curriculum of the Master in Marketing and Sales Management in Madrid
In the first semester we’ll help you understand the dynamics of the market and how these dynamics force companies to identify business opportunities, analyse trends, understand consumer behaviour and adapt their marketing strategies accordingly.
In the second semester we’ll focus on studying tactical marketing and sales management, showing you how to implement the different variables of the marketing mix (price, product, distribution and promotion) and the resulting commercial strategies, which have to be integrated, consistent and effective in order to succeed in the market.
| Asignatura | Semestre | Tipo | ECTS |
Marketing & Sales Strategies | 1 | Mandatory | 6 |
Marketing Intelligence & Customer Experience | 1 | Mandatory | 6 |
Strategic Leadership & Skills | 1 | Mandatory | 6 |
Financial Management | 1 | Mandatory | 6 |
Digital Marketing | 1 | Mandatory | 6 |
Operational Marketing & Sales Management | 2 | Mandatory | 6 |
Omnichannel Distribution & E-commerce | 2 | Mandatory | 6 |
Marketing Trends & Technology | 2 | Mandatory | 6 |
Internship | Annual | Work placement | 6 |
Final Master Thesis | 2 | Thesis | 6 |
| Créditos totales | 60 |
Some courses in the curriculum may be subject to change.
Regarding the offer of elective courses, a minimum number of students enrolled in each course will be required for it to be delivered.
Qualification undergoing evaluation by Fundación Madri+d and final verification by the Council of Universities.
Access to the Master in Marketing and Sales Management and Career Opportunities
You can study for our Master in Marketing and Sales Management if you have a bachelor’s degree in Business Administration and Management; Labour Relations and Human Resources; Economics; Marketing and Communication; International Business; or Business Analytics.
You can also take it if you have a bachelor’s degree in other areas, but you’ll have to complete the corresponding complementary courses (no more than 12 ECTS).
This qualification will reflect a very high level of professional competence that will make you eligible for positions of responsibility such as:
- Chief Marketing Officer (CMO)
- Chief Commercial Officer (CCO)
- Business Developer
- Marketing and Sales Manager
- Product Manager
- Brand Manager
- Category Manager
- Key Account Manager
- Trade Marketing Manager
- Sales Advisor or Sales Analyst
Situation of the professional market for the Master in Marketing and Sales Management
Marketing is the area that generates the most job offers in Spain: 13.2% of the total. Moreover, between 2020 and 2023, the volume of job offers grew by 20%.
*Infoempleo 2023.
Join UNIE in 3 steps
1. Ask for information
Start your admission process by getting in touch with our advisers at [email protected] or call + 34 919 032 201 and they will guide you through the process.
2. Submit documents
You must provide the required documentation: academic certificate, curriculum vitae, and a letter of motivation. Once you have submitted these documents, the Admissions Committee will assess your application.
3. Admission and enrolment
If the assessment is favourable, you will have 3 calendar days to pay the place reservation fee.
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